ReThink Waste - City of Gainesville
In an effort to improve sustainability practices, the City of Gainesville approved a ban of single-use plastics straws an stirrers.
Also recommends some habits to walk towards a zero waste community.
10 secs alternative version
What I did:
Direction, Illustration, Animation (also animated by Prand)
The video was part of a campaign –“ReThink Waste”– that involved different applications: website, print material, etc. I did the Art Direction and the illustrations, under the Creative Direction of BUDA.
Sketches for the Outdoor Market
Background characters:
Extras never get credited
Some animation process shots:
This scene was discarded from the final version
